Even in a Tough Market, There are Still Home Buyers
At the Home Buyers Guide we have people ASKING for information on buying a home in your area.
With this slow real estate market, getting targeted buyers to call you is more important than ever.
Each copy of the Guide is written instantly, customized for the person downloading it, including information about the area they are buying in. We offer a version of the book covering your area and areas near you, custom written on-the-fly for the home buyer.
The Home Buyers Guide covers all major topics, including selecting a broker, financing, selecting an area, choosing a type of home, checklists and more. It is the all-in-one resource for an educated home buyer and we want you to be part of it.
When buyers in your market are searching for information on buying a home, how important is it that they find you?
The Guide is NOT a Directory - It is a Complete Guide to Home Buying
The Guide is a book of nearly 100 pages with information on selecting a home,
a market, financing, brokers and more. It is the complete guide designed to walk them through the entire process.
The Guide is provided free of charge to anyone that requests it in your market. They simply go to our website, tell us
what & where they want to buy and the Guide is built on-the-fly for them. This is CRITICAL: they are requesting the Guide.
We are not sending it to hundreds of thousands of people who are not in the market. Every one of these people is in the market and actively requests the Guide:
Local buyers that are qualified and researching homes
Local buyers that are not already working with another broker
Local buyers with serious interest who are not just "checking out open houses"
Each copy of the Guide is custom written instantly for the person downloading it, including information about the area they are buying in,
and identifies key people they can call on in that market. You need to be featured as one of those valuable resources.
The Guide is Available to Millions for Free Online
Unlike other materials offered to home buyers, The Home Buyers Guide is delivered online and for free, 24 hours a day, 7 days a week.
Consumers can get the Guide when they want it which is the right time - when they are in the market.
Because of our long relationship with Google, Yahoo and MSN and more than a decade of experience in search marketing,
we know how to "flip on" search engine listings when needed, as new brokers come on board in new areas.
This way, we do not waste advertising dollars marketing the Guide in areas where we do not have brokers!
How Many Will Download the Guide?
According to data gathered from Google, Yahoo and MSN, search volume on real estate is still tremendous. Last month, one of the slowest months in real estate in decades, there were:
78.8 Million searches for "real estate"
1.2 Million searches for "house for sale"
1.1 million searches for "home for sale"
This represents over 81 MILLION SEARCHES in one month for real estate! Yes, the market is down, but it is not out. There are still buyers.
Isn't it more important than ever that you help the serious buyers find you when they are buying?
Don't forget - these are serious people proactively searching for real estate - not a disinterested person having an impulse response to a pop-up ad. They are actively searching for what you offer. Remember:
Search Engines are the #1 method people use to search for real estate online
People who start a search are motivated and interested. They are proactively going to Google, conducting a search like "homes for sale in Melville, NY" and doing their research.
People who download a book to read are much more motivated than those simply wandering in to an open house because they saw the balloons on the lawn
Get Listed for Pennies a Day - Even if Budgets are Tight
The traditional "white pages" type listing in the Guide starts at just $49 for an entire year and the "full profile" starts at just $89 for an entire year.
We know that for many, times are tough in this slow market. If you are not marketing, you're doing nothing to turn the tide.
You need to do something to get those few serious buyers who are out there today to come to you. Even if this is your slow time of year, buyers are doing their
research and homework now, getting ready to buy. You need to be in front of them at this stage so they call you when they are ready to buy!
Lets face it, for under $50 for the entire year can you really go wrong?
What do the Profiles and White Pages Look Like?
Below is a sample profile listing, trimmed to fit on this page. You can include your photo, your logo or use no image at all:
Below here is a sample white pages listing:
Everyone who receives the book in the areas you cover will have your profile handy and will be able to contact you - via phone, cell, web or email - to help the buy a home.
The guide emphasizes the value of using a broker and a listing in the guide is the best way to get in front of the savvy Internet-friendly home buyer!
With listings from just $49 per year this could be the least expensive and most successful ad you run all year. Just one client can pay for it 100-500 times over!
